Sarah, Maros and Kai met on Reddit in 2018. Kai ran into Sarah Calanthe while working on his previous startup. Maros, who had recently left his job at Snapchat to build his own Bitcoin-based startup, had met Kai on Reddit earlier that same year.
The three hit it off and noticed that companies have traditionally been inadequate for models because they are owned and operated by content consumers instead of creators.
And so, with Sarah at the helm, Maros leading development and Kai managing operations, SwiipeUp was born in early 2019.